Bobby Brown Foods
Sauces & Seasonings Branding Design
Services: CPG packaging, e-marketing, branding & marketing collateral
Bobby Brown Foods partnered with AASH Creative to elevate their visual identity through CPG packaging design for their line of sauces & seasonings. The goal was to refresh their look, strengthen shelf appeal, and align the brand with its bold, southern-inspired flavor story. From redesigned labels to digital marketing campaigns, every touchpoint was crafted to feel cohesive and crave-worthy.
Overview
As the in-house designer for Bobby Brown Foods, I led creative direction across packaging, digital, and marketing touchpoints to strengthen the brand’s identity and drive sales growth.
I redesigned the product packaging to create a cleaner, more cohesive system that reflected the brand’s artisanal roots while standing out on retail shelves. Beyond packaging, I developed marketing materials including flyers, sale sheets, and promotional graphics that communicated product value and seasonal campaigns.
To support e-commerce performance, I regularly updated the website with new promotions and holiday campaigns, ensuring a seamless brand experience from shelf to screen. I also managed the brand’s social media presence — creating engaging content, running promotions, and coordinating influencer outreach to boost awareness. Complementing these efforts, I designed and scheduled email marketing campaigns that increased repeat purchases and strengthened customer connection.
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Project Scope & Goal
Bobby Brown Foods partnered with AASH Creative to refine and elevate its brand presence across every touchpoint. The project’s goal was to create a more cohesive, modern, and market-ready identity that could increase consumer engagement and drive online sales.
AASH Creative was hired to lead a full visual and marketing refresh — including the redesign of all CPG packaging, management of the brand’s social media content, and execution of seasonal marketing campaigns. This involved developing engaging graphics, captions, and motion assets to boost awareness and strengthen brand storytelling across Instagram, Facebook, and email channels.
The scope also included planning and executing promotional sales campaigns, particularly around holidays, to increase conversions and highlight featured products through email marketing and targeted social media ads. Additionally, AASH Creative ensured that all product launches, promotions, and seasonal campaigns were always reflected across the brand’s e-commerce platform.
Through this partnership, Bobby Brown Foods was able to maintain a consistent and elevated visual identity — one that resonated with its loyal fans while attracting new customers in the competitive food and beverage space.
Process & Deliverables
To bring the refreshed brand vision to life, we developed a comprehensive design and marketing system that unified Bobby Brown Foods’ packaging, print collateral, and digital touchpoints.
Packaging redesign
Print & marketing collateral
Social media content and campaigns
E-mail marketing
Website management & maintenance
Impact
Through strategic CPG packaging design for sauces and seasonings, Bobby Brown FoodsBobby Brown Foods achieved a stronger and more unified presence across packaging, digital, and print channels. The new CPG packaging design for food brands not only elevated the look and feel of their products but also increased shelf appeal and consumer trust.
Social engagement grew as AASH Creative introduced cohesive content that celebrated the brand’s story and southern roots. The refreshed packaging and promotional visuals led to a noticeable rise in brand recognition and online sales, particularly during the holiday campaigns.
Email marketing and social promotions drove repeat purchases and higher website traffic, while the redesigned print materials — including flyers, trade show signage, and packaging inserts — enhanced the brand’s professional presentation at events and retail activations.
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