Regenerate Wellness
Health & Wellness Branding Design
Services: Brand Identity, Packaging Design, B2B Marketing
Overview
Regenerate Wellness is a Los Angeles–based wellness brand offering CBD-infused coffee, mushroom tinctures, and adaptogenic supplements designed to support balance and holistic living. They partnered with AASH Creative to bring their mission to life through strategic branding and cohesive design — spanning logo, packaging, website, and marketing collateral.
The result: a brand system that feels grounded, restorative, and premium — bridging nature and modern wellness in one timeless look.
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Project Scope & Goal
The goal was to craft a complete identity that could live seamlessly across both digital and physical touchpoints. From logo to packaging to online presence, the system needed to communicate trust, wellness, and a sense of calm clarity.
Wellness Branding Design Strategy
We built the creative direction around nature, balance, and renewal. The logo’s leaf-inspired form represents organic growth, while the deep greens and neutrals evoke purity and calm. Each packaging piece was intentionally minimal — letting the product story lead.
Design highlights:
Elegant green-toned palette with refined typography
Consistent logo application across packaging and collateral
Print and digital assets aligned for unified storytelling
Lifestyle imagery direction emphasizing wellness in everyday rituals
Deliverables
Logo design and visual identity system
Packaging for coffee and tincture collections
E-commerce website design (original launch site, since updated)
Product brochures, sale sheets, and print collateral
Email marketing graphics and social campaign assets
Impact
This cohesive design suite allowed Regenerate Wellness to launch confidently and grow into retail and wholesale markets. The packaging became a visual anchor across campaigns and continues to define the brand’s aesthetic today.
Key Takeaway
Through thoughtful branding and design, AASH Creative helped Regenerate Wellness establish a visual language that feels natural, credible, and enduring — laying the groundwork for long-term brand recognition.
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