Nonprofit Branding Design

Bobbi Kristina Serenity House

Print Marketing Materials • Event Signage

Project Scope

I had the privilege of working with The Bobbi Kristina Serenity House, a 501(c)(3) nonprofit dedicated to supporting survivors of domestic violence. My role involved creating a range of printed marketing materials for their annual galas, aiming to enhance visibility and professionalism, thereby increasing engagement, attendance, and donations.


These marketing materials significantly contributed to a professional and cohesive event experience, reflecting the nonprofit’s commitment to its cause. The improved attendee experience and engagement through clear, visually appealing communication enhanced the organization’s brand visibility and donor recognition, leading to increased donations and support. This project underscored the importance of high-quality design in nonprofit fundraising and advocacy efforts, showcasing my ability to create impactful printed marketing materials that drive engagement and support.

Client: Bobbi Kristina Serenity House


Print Design

Domestic Violence Nonprofit Marketing Design
I designed visually appealing brochures that effectively communicated the organization’s mission, services, and impact. Utilizing compelling imagery and concise text, I ensured clarity and emotional resonance, maintaining brand integrity across all materials.

Event Signage Design

Printed invites for 2nd annual gala & golf
The event signage, including banners and directional signs, was crafted to guide attendees seamlessly while enhancing the gala’s ambiance.
Additionally, I created elegant and engaging invitations using premium materials and printing techniques to attract high-profile guests and potential donors for their gala & golf event.

Digital invites for 1st annual Celebration of Serenity
The comprehensive event programs included the evening’s agenda, speaker bios, and sponsor acknowledgments, providing both functionality and keepsake value. Large format banners featured the nonprofit’s logo, tagline, and key messages, using high-resolution images and bold graphics for maximum visibility.


  • 1-2 Logo Concepts: Limited number of design concepts for the client to choose from.
  • 1 Round of Revisions: Allows for minor adjustments to the chosen concept.
  • Final Logo Files: Delivery of the final logo in standard formats (e.g., JPG, PNG).
  • Basic Usage Guidelines: A brief document explaining how to use the logo, including do’s and don’ts.
This package suits small businesses or startups with limited budgets needing a professional logo without the frills.


  • 3-5 Logo Concepts
  • Multiple Rounds of Revisions: More flexibility for making changes to the chosen concept.
  • Color Variations: Includes full-color, black, and white versions of the logo.
  • Basic Brand Guidelines: A more detailed guide including information on color palettes, font types, and how to use the logo across various media.
Ideal for established businesses looking to refresh their brand or new businesses wanting a solid foundation for their brand identity.


  • Multiple Logo Concepts: 5 or more design concepts.
  • Unlimited Revisions: Offers the client the flexibility to revise until fully satisfied.
  • Comprehensive Final Files: Wide range of file types, including vector files (SVG, AI) for scalability.
  • Full Color Variations: Full-color, black, white, and monochrome versions.
  • Extensive Brand Guidelines: Comprehensive document covering all aspects of brand usage, including secondary color palettes, typography, imagery, and application mock-ups.
  • Brand Touchpoints: Design adaptations for business cards, letterhead, and social media profiles.
Best suited for businesses looking for a thorough branding overhaul or startups wanting to establish a strong market presence from the beginning.

Logo Suite

  • Extensive Logo Concepts: A broad selection of initial concepts.
  • Unlimited Revisions
  • Full Suite of Final Files: Every possible file format needed for print, digital, and other specific uses.
  • Comprehensive Brand and Style Guidelines: Detailed guidelines that cover every aspect of the brand’s visual and communicative style.
  • Brand Collateral Designs: Includes business cards, letterhead, envelopes, email signatures, social media kit, and other marketing materials.
  • Secondary Logos, Submarks, or Icons: Development of additional brand elements for versatile use across all platforms and media.
This package is aimed at larger organizations or those needing a full brand identity system that encompasses not just the logo but all aspects of the brand’s visual representation.
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