Album Cover Design

Macy Gray's 'Every Night' single promotional poster design.

Macy Gray's The Reset

Album Cover + Promo + Tour Admats


Project Scope


The objective was to craft and execute a visual identity for Macy Gray's The Reset, for both the album cover design and booklet. We aimed to capture the essence of societal transformation in America, a reflection of the pandemic's impact. This project broadened to creating digital and print promotional materials, including eye-catching posters and dynamic social media graphics, to boost album and tour exposure.

In response to growing racial disparities, Gray embarked on a groundbreaking venture to redesign the American flag for broader inclusivity. Brian Thompson's redesign introduced two new stars for a more comprehensive state representation and a color scheme reflecting America's diversity. This flag, a symbol of unity and diversity, became a striking element of the album cover.

The album cover's visual theme was inspired by the Constitution, embodying justice and equality. The challenge of choosing a typeface that bridged historical significance with modern relevance was pivotal, underscoring our commitment to a design that resonates with the album's message and appeals to contemporary audiences.

Client: Macy Gray//Moonslice Records


Creative Direction & Execution of Album Cover Design, Custom Graphics, Promotional Campaign, Tour Admat
Macy Gray's The Reset Album Cover Art Design featuring a new and more inclusive rendition of the American flag and bold serif, Aviano font text.
Macy Gray's The Reset Album on Apple Music Interface

Album Cover

Echoing the Constitution’s historical significance. This design journey entailed choosing a period-accurate typeface, but more modern, integrating parchment textures, and emulating the document’s classic layout. Aimed to embody unity, justice, and introspection, the design parallels the album’s narrative with the Constitution’s timeless principles.
The Constitution-themed design amplified the album’s appeal, enhancing engagement with Macy Gray’s themes on a deeper level.


Album Promotion:

Posters for "The Reset" & "Every Night"

The promotional campaign for Macy Gray’s single “Every Night” and the album “The Reset” showcases an exceptional collection of promotional materials, uniquely blending vintage propaganda art with classic aviation poster designs. This strategic artistic direction not only elevates the music marketing materials but also sets a distinctive visual narrative that complements the album’s themes of resilience and societal change.

Album Promotional Poster Design for Macy Gray's The Reset Album
Album Promo Poster Design for Macy Gray's The Reset
Promotional Poster Design for Macy Gray's single 'Every Night'
Album Promo Poster Design for Macy Gray's single 'Every Night'

Creative Direction and Visual Strategy:

Leveraging the compelling visual elements of early 20th-century propaganda and the adventurous essence of aviation aesthetics, these promotional posters are meticulously crafted to capture attention and stimulate engagement. Stylized illustrations, bold typography, and a vibrant color palette, this visual approach skillfully bridges historical inspiration with contemporary music promotion. The design process emphasized creating a memorable brand identity for “Every Night” and “The Reset,” effectively using graphic design to encapsulate the essence of Macy Gray’s musical journey.
2 Social Media posts designed to promote Macy Gray's single 'Every Night' in 2023

Tour Designs

A comprehensive suite of promotional materials was strategically designed to capture the electric atmosphere of live performances, driving engagement and ticket sales through both digital and physical mediums. From visually striking admats for print to engaging tour graphics for social media content, each component was crafted to resonate with fans and concert-goers, embodying the spirit of live music.
Custom Graphic for tour admat

Provided a unique set of customizable templates to each venue, enabling localized marketing efforts while maintaining a cohesive brand aesthetic across all tour locations. This approach allowed venues to tailor their promotional materials, ensuring relevance and maximizing impact within their specific markets.

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  • 1-2 Logo Concepts: Limited number of design concepts for the client to choose from.
  • 1 Round of Revisions: Allows for minor adjustments to the chosen concept.
  • Final Logo Files: Delivery of the final logo in standard formats (e.g., JPG, PNG).
  • Basic Usage Guidelines: A brief document explaining how to use the logo, including do’s and don’ts.
This package suits small businesses or startups with limited budgets needing a professional logo without the frills.


  • 3-5 Logo Concepts
  • Multiple Rounds of Revisions: More flexibility for making changes to the chosen concept.
  • Color Variations: Includes full-color, black, and white versions of the logo.
  • Basic Brand Guidelines: A more detailed guide including information on color palettes, font types, and how to use the logo across various media.
Ideal for established businesses looking to refresh their brand or new businesses wanting a solid foundation for their brand identity.


  • Multiple Logo Concepts: 5 or more design concepts.
  • Unlimited Revisions: Offers the client the flexibility to revise until fully satisfied.
  • Comprehensive Final Files: Wide range of file types, including vector files (SVG, AI) for scalability.
  • Full Color Variations: Full-color, black, white, and monochrome versions.
  • Extensive Brand Guidelines: Comprehensive document covering all aspects of brand usage, including secondary color palettes, typography, imagery, and application mock-ups.
  • Brand Touchpoints: Design adaptations for business cards, letterhead, and social media profiles.
Best suited for businesses looking for a thorough branding overhaul or startups wanting to establish a strong market presence from the beginning.

Logo Suite

  • Extensive Logo Concepts: A broad selection of initial concepts.
  • Unlimited Revisions
  • Full Suite of Final Files: Every possible file format needed for print, digital, and other specific uses.
  • Comprehensive Brand and Style Guidelines: Detailed guidelines that cover every aspect of the brand’s visual and communicative style.
  • Brand Collateral Designs: Includes business cards, letterhead, envelopes, email signatures, social media kit, and other marketing materials.
  • Secondary Logos, Submarks, or Icons: Development of additional brand elements for versatile use across all platforms and media.
This package is aimed at larger organizations or those needing a full brand identity system that encompasses not just the logo but all aspects of the brand’s visual representation.
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