AASH CREATIVE

LOS ANGELES GRAPHIC DESIGNER

Italian Restaurant Branding Design

Cantina Italian Fusion Restaurant

Branding Design • Signage • Packaging

2024

Project Scope

This year I created a proposal for Cantina, a fun and lively Italian restaurant that brings the taste of Italy to your table. They serve Italian dishes made from fresh, high-quality ingredients. The owner prefers the branding to avoid traditional Italian themes. Instead, they aim for a fun and modern **brand identity** that reflects Cantina’s lively spirit. The brand identity should be vibrant and dynamic, using colors and graphics that evoke fun and excitement. 

 

Deliverables:

Logo + Branding + Restaurant Collateral + Signage

More work:

AASH Creative

Los Angeles Graphic Designer

An expertise in strategic branding and marketing ensures your online presence not only stands out but also converts. From dynamic websites to compelling marketing collateral, let me help you get the results that elevate your brand's visibility and boost sales.

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AASH CREATIVE

Basic

  • 1-2 Logo Concepts: Limited number of design concepts for the client to choose from.
  • 1 Round of Revisions: Allows for minor adjustments to the chosen concept.
  • Final Logo Files: Delivery of the final logo in standard formats (e.g., JPG, PNG).
  • Basic Usage Guidelines: A brief document explaining how to use the logo, including do’s and don’ts.
This package suits small businesses or startups with limited budgets needing a professional logo without the frills.

Standard

  • 3-5 Logo Concepts
  • Multiple Rounds of Revisions: More flexibility for making changes to the chosen concept.
  • Color Variations: Includes full-color, black, and white versions of the logo.
  • Basic Brand Guidelines: A more detailed guide including information on color palettes, font types, and how to use the logo across various media.
Ideal for established businesses looking to refresh their brand or new businesses wanting a solid foundation for their brand identity.

Premium

  • Multiple Logo Concepts: 5 or more design concepts.
  • Unlimited Revisions: Offers the client the flexibility to revise until fully satisfied.
  • Comprehensive Final Files: Wide range of file types, including vector files (SVG, AI) for scalability.
  • Full Color Variations: Full-color, black, white, and monochrome versions.
  • Extensive Brand Guidelines: Comprehensive document covering all aspects of brand usage, including secondary color palettes, typography, imagery, and application mock-ups.
  • Brand Touchpoints: Design adaptations for business cards, letterhead, and social media profiles.
Best suited for businesses looking for a thorough branding overhaul or startups wanting to establish a strong market presence from the beginning.

Logo Suite

  • Extensive Logo Concepts: A broad selection of initial concepts.
  • Unlimited Revisions
  • Full Suite of Final Files: Every possible file format needed for print, digital, and other specific uses.
  • Comprehensive Brand and Style Guidelines: Detailed guidelines that cover every aspect of the brand’s visual and communicative style.
  • Brand Collateral Designs: Includes business cards, letterhead, envelopes, email signatures, social media kit, and other marketing materials.
  • Secondary Logos, Submarks, or Icons: Development of additional brand elements for versatile use across all platforms and media.
This package is aimed at larger organizations or those needing a full brand identity system that encompasses not just the logo but all aspects of the brand’s visual representation.
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