AASH CREATIVE

LOS ANGELES GRAPHIC DESIGNER

Trade Show Display Design

Bobby Brown Foods' Superbowl Sale Poster for Sauces - LA Graphic Print Design Services

Bobby Brown Foods

Print Design Services • Banners • Posters • Flyers
2018-2022

Project Scope

Goal:

As a freelance designer specializing in trade show displays, I thrive on crafting engaging exhibits that stand out in crowded event spaces. This project with Bobby Brown Foods exemplifies this passion for creating impactful designs. Tasked with enhancing their presence at industry events, our goal was to create printed trade show display designs that not only captured Bobby Brown Foods’ unique brand essence but also effectively showcased their array of BBQ sauces and premium fresh seasonings. With a focus on driving engagement and conversions, I embarked on a creative journey to craft displays that would leave a lasting impression on event attendees.

Client: Bobby Brown Foods

A CPG food & beverage company that sold sauces and seasonings online. After rebranding their entire line, we wanted to drive sales, brand awareness, and find more distributors.

Deliverables:

Creative Direction and Design of Trade Show Displays. Cut-out Standee Posters, Roll-up Banners, Floor Stickers & Flyers.
These print samples were crafted for various events, each with a common objective: to captivate and engage the market audience.

Creative Process
CPG Food & Beverage Marketing

Bobby Brown Foods' Trade Show Display Design from opening at Vallarta Supermarkets
With a household name like Bobby Brown, the material was already written. We had a blast with wordplay, crafting catchy slogans such as "It's your prerogative to choose quality" and "Every Little Step to Good BBQ." These phrases adorned footprint stickers, strategically placed at our opening at Vallarta Supermarkets, to promote his line of sauces and seasonings.
Bobby Brown Foods' Trade Show Display Design from opening at Vallarta Supermarkets

e-Commerce Website Design

Regenerate Wellness - Responsive Website Design - LA Graphic/Web Designer Services

By the time the line was launched, we had created and developed a responsive, e-commerce website that not only showcased our innovative offerings but also ensured a seamless shopping experience for our customers. Integrating AI-driven recommendations, real-time inventory updates, and a secure checkout process, this platform was pivotal in broadening the market reach. Through diligent market research and search engine optimization, we tailored the user experience to meet our target audience’s needs, enhancing engagement and satisfaction. The launch, supported by a targeted digital marketing campaign, exceeded our sales targets, establishing a robust online presence for our brand and laying a solid foundation for future growth in the competitive marketplace.

Responsive Website Banners

Basic

  • 1-2 Logo Concepts: Limited number of design concepts for the client to choose from.
  • 1 Round of Revisions: Allows for minor adjustments to the chosen concept.
  • Final Logo Files: Delivery of the final logo in standard formats (e.g., JPG, PNG).
  • Basic Usage Guidelines: A brief document explaining how to use the logo, including do’s and don’ts.
This package suits small businesses or startups with limited budgets needing a professional logo without the frills.

Standard

  • 3-5 Logo Concepts
  • Multiple Rounds of Revisions: More flexibility for making changes to the chosen concept.
  • Color Variations: Includes full-color, black, and white versions of the logo.
  • Basic Brand Guidelines: A more detailed guide including information on color palettes, font types, and how to use the logo across various media.
Ideal for established businesses looking to refresh their brand or new businesses wanting a solid foundation for their brand identity.

Premium

  • Multiple Logo Concepts: 5 or more design concepts.
  • Unlimited Revisions: Offers the client the flexibility to revise until fully satisfied.
  • Comprehensive Final Files: Wide range of file types, including vector files (SVG, AI) for scalability.
  • Full Color Variations: Full-color, black, white, and monochrome versions.
  • Extensive Brand Guidelines: Comprehensive document covering all aspects of brand usage, including secondary color palettes, typography, imagery, and application mock-ups.
  • Brand Touchpoints: Design adaptations for business cards, letterhead, and social media profiles.
Best suited for businesses looking for a thorough branding overhaul or startups wanting to establish a strong market presence from the beginning.

Logo Suite

  • Extensive Logo Concepts: A broad selection of initial concepts.
  • Unlimited Revisions
  • Full Suite of Final Files: Every possible file format needed for print, digital, and other specific uses.
  • Comprehensive Brand and Style Guidelines: Detailed guidelines that cover every aspect of the brand’s visual and communicative style.
  • Brand Collateral Designs: Includes business cards, letterhead, envelopes, email signatures, social media kit, and other marketing materials.
  • Secondary Logos, Submarks, or Icons: Development of additional brand elements for versatile use across all platforms and media.
This package is aimed at larger organizations or those needing a full brand identity system that encompasses not just the logo but all aspects of the brand’s visual representation.
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